Paul kicks off a new POTOMAC TV weekly series, The Marketing Mindset, with digital marketing expert Mat Rogers (Lizard Marketing). In this first episode, Mat explores effective strategies for reducing lead acquisition costs in the residential services sector. Mat shares his extensive knowledge on key metrics like cost per conversion and cost per acquisition, revealing how his team has managed to significantly lower these costs compared to industry averages.

Learn the difference between cost per conversion and cost per acquisition, and discover why digital marketing is becoming the preferred method over traditional door-to-door sales. Mat emphasizes the importance of SEO and local SEO for business visibility, explaining how these tools can create multiple touchpoints for potential customers.

Hear the success stories of companies like Natura and the Goins, who leverage engaging content and storytelling to build strong brands. Mat also offers practical tips for improving sales team performance and choosing the right digital marketing agency.

Whether you're a business owner or a marketing professional, this interview is packed with valuable insights that can help you optimize your marketing strategies and boost profitability.

Key Topics Covered:

Understanding Cost Per Conversion and Cost Per Acquisition

Strategies for Reducing Lead Acquisition Costs

Benefits of Digital Marketing Over Door-to-Door Sales

Importance of SEO and Local SEO

Success Stories in Digital Marketing

Tips for Improving Sales Team Performance

Choosing the Right Digital Marketing Agency